In this Pocket Sized Pep Talk, you'll learn:An initial definition of what value-add really is.  How the concept of value-add has changed over the years.Some of the first programs Dana created and how his concept for programs like this has evolved. A definition of reciprocity and what they really means in business. Dana's personal philosophy on reciprocity.Some classic mistakes made by companies when looking for a value added relationship.The fallacy behind "win / win negotiation approaches.  To learn more about this guest:[email protected]  

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