Listen "The Moment Of Truth In Decision Making... And Selling"
Episode Synopsis
If you want to influence the action of others, you need to study the process others go through when they truly consider change. Within that process is one, crucial decision point that is an Achilles heel for so many of us. In this Pocket Sized Pep Talk, I tell you exactly what it is and why it desperately deserves our attention when we sell.
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ZARZA We are Zarza, the prestigious firm behind major projects in information technology.