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Listen "The Detergent That Destroyed A Sales Process"
Episode Synopsis
In this Pocket Sized Pep Talk, Rob looks at a replacement for one of the most simple, and effective ways to recommend a product. He specifically discusses:The definition of "Features, Advantages, and Benefits."A replacement model for the classic "FAB Statements" called a, "FABEC Statement."A reminder that this, and all processes are guides and not straitjackets!The key differences between Advantages, and Benefits.Fear not my sales friends, the detergent company has no claims on FABEC Statements!
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In God we trust