In this Pocket Sized Pep Talk, you'll learn:Right out of the gate we get into the neuroscience behind this because I’m a guy who has been basically trained to create trust, and earn the right to probe for problems.  You'll hear their responses!How focusing on problems potentially limit a salesperson’s success and the customer’s experience.Some common misconceptions about what drives a customer to make a buying decision.Evidence that supports the idea that sales professionals achieve better results when they apply this approach.How these authors discovered this approach, and what inspired them to develop it further.Changes sales teams experience when they adopt this method as their core sales philosophy.To learn more about these guests:Henrik Wenøe -https://www.linkedin.com/in/henrikwenoe/Dr. Joseph Riggio -https://www.linkedin.com/in/josephriggio/

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