ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Overselling the Product and Underselling the Idea"
Episode Synopsis
It never ceases to amaze me: Companies spend so much time pushing products on clients, and most of those clients have no idea what the product can do for them. In this quick, five-minute Pocket Sized Pep Talk, I’ll tell you about a popcorn company that had the right idea… until they lost it. But most importantly, I’ll tell you what can be learned from it!
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