In this Pocket Sized Pep Talk, you'll learn:The unusual way Aaron and coauthor Steve Grasse came together to pursue the writing of their book, Brand Mysticism: Cultivate Creativity and Intoxicate Your AudienceHow they crossed over from lessons in branding alcohol to lessons in branding for businesses.How to cultivate your own inspiration, mine it, and then turn it into something truly unique and interesting. Two life lesson that will entertain, educate, inspire, and spark your creative energy.  Mentors  that played a part in Aaron's pursuit of writing.To learn more about this guest:[email protected] 

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