Are your marketing programmes built on shaky customer data foundations?We get it. You’re busy. You need to keep your customer marketing programmes moving to drive value to the business. And fixing your core customer data asset will be a long and arduous process…right?Not necessarily. And trust us, it will be worth it. The Plinc experts are joined by Steven Moriarty, Crew Clothing Company's Head of Data and Insight, to discuss the impact of shaky data foundations on customer marketing. Learn how to fix your customer data foundation so you can: Create seamless cross-channel experiencesDeliver advanced personalisationGain a deeper understanding of your customersTap into AI to serve the right messages and promotions, in the right place, at the right timeAnd more…

Ver todos los episodios