From sneaking into a Fox Sports Radio studio to launching viral campaigns for Caitlin Clark and the NFL, David Brickley has built one of the top social-first agencies in sports and entertainment. As the founder and CEO of STN Digital, David has helped shape the digital presence of some of the biggest names in sports. But his path to success? It started with rejection, side hustles, and a bold pitch to his childhood hero—Kobe Bryant.🎯 We talk about:Breaking into the industry after being told he wasn’t readySneaking into studios to launch a YouTube showPitching and landing Kobe Bryant as his first big clientGrowing STN from a two-man hustle to a full-scale agencyCreating the viral Caitlin Clark campaign with the Indiana FeverWhy most brands are still leaving money on the table with digital contentThe mindset needed to survive the first year (and beyond)Whether you’re building a brand, chasing a dream, or figuring out how to turn your passion into a business, this episode is full of hard-won lessons and practical inspiration.00:06 – Cold Open: Sleep deprivation, hustle, and 8 cups of coffee a day 00:37 – Intro to the episode: From Fox Sports Radio to founding STN Digital 01:32 – Starting out: Rejected from hosting, so he launched a YouTube show in 2011 02:28 – The Kobe breakthrough: How free work and hustle landed his dream client 03:06 – Scaling up: Wearing every hat until STN could afford to hire and grow 03:55 – Year one struggles: The grind behind the polished brand 05:13 – What makes great content: Entertain, educate, provide value 06:05 – Caitlin Clark & the Fever: A viral content strategy that made history 07:01 – Growth through relationships, not cold calls 07:50 – Matt Barnes, favors, and how reps led to Kobe 09:40 – The monetization mindset: Creating sustainable content businesses 10:16 – Final advice: Patience, passion, and the power of consistency 11:32 – Closing thoughts: Build your own platform, brick by brickIf today’s episode inspired you, do us a solid: Follow or subscribe wherever you listenLeave a review—it helps more creators find the show Share this with someone chasing big ideas 📚 Want more Play the Game? Check out the middle-grade book series by Amar Shah—Play The Game: The Hoop Con and Play The Game: Take the Shot are out now from Scholastic. Order here: 🔗 Connect with Amar: • Website: amarshahwrites.com • Twitter/X: @amarshahism • LinkedIn: linkedin.com/in/amarshahism • Instagram: @amarshahism 🎙️ Play the Game with Amar Shah — because you can’t win if you don’t play.

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