What started as a newsletter has become a powerhouse in sports media and venture. In this episode, we sit down with Andrew Petcash and Scott Garber, the co-founders of Profluence—a sports business hub that’s part media platform, part community, and part venture lab. Andrew, a former Division I basketball player, and Scott, a startup veteran and former D1 football player, break down how they built a brand from scratch by focusing on connection, value, and consistency.🎯 We talk about:Growing up in sports and the grind of building early media brandsThe problem they saw in the sports business world—and how they solved itBuilding community at scale through content, relationships, and trustEarly entrepreneurial lessons (from YouTube channels to walk-on football)Why giving away value is the best long gameWhat it really takes to build something sustainable in sports media todayWhether you’re a founder, athlete, investor, or creator—this episode is full of real talk and tactical insight.Show Notes00:06 – Cold Open: Bringing together founders, executives, and investors 00:15 – Intro to Andrew and Scott: Their backgrounds and the origin of Profluence 01:15 – From athlete to builder: Early media projects and sports roots 01:48 – Scott’s journey from football to startups and why sports is a binding agent 03:02 – From newsletter to ecosystem: How Profluence scaled up 04:04 – Building something they wish they had: filling a market gap 04:40 – Why they’re building a movement, not just a platform 05:28 – Entrepreneurial DNA: Lessons from childhood and early risks 06:46 – Rewind the Clock: Advice to their younger selves 07:59 – Final thoughts: Build what's missing—and bring others with youIf today’s episode inspired you, do us a solid: Follow or subscribe wherever you listenLeave a review—it helps more creators find the show Share this with someone chasing big ideas 📚 Want more Play the Game? Check out the middle-grade book series by Amar Shah—Play The Game: The Hoop Con and Play The Game: Take the Shot are out now from Scholastic. Order here: 🔗 Connect with Amar: • Website: amarshahwrites.com • Twitter/X: @amarshahism • LinkedIn: linkedin.com/in/amarshahism • Instagram: @amarshahism 🎙️ Play the Game with Amar Shah — because you can’t win if you don’t play.

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