Rupert Bedell started life as an aspiring engineer, but through roles at Natwest, HSBC, American Express and countless others, he’s morphed into a marketing master.Now taking on the Managing Director role at Fasthosts, he’s pivoted from transforming titans to nurturing a challenger brand…Learn to navigate the ever-changing world of performance marketing, discover the secrets to curating culture, and the art of changing industries.Key takeaways from this episode:The transformation of marketing in the technological age, shifting from creativity to performanceRupert's remarkable journey from engineering to finance to marketing, pivoting across industries effortlesslyThe art of brand building, aligning your internal culture with external brand promisesChallenges and opportunities presented by MarTech, and the need for to balance technical capabilities with brand strategyRupert Bedell https://www.linkedin.com/in/rupert-bedell-7006aa13/Connect with Dave Allen: https://www.linkedin.com/in/daveallenbrandpie/Learn more about Brandpie: https://www.brandpie.com/https://www.linkedin.com/company/brandpie/

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