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Episode Synopsis "Digital Event Campaigns w/ Antoinette Minor"
Social Media is a vital piece in the promotion and planning of an event. April Burks and a special guest discuss social media and why it is always important to invest in, especially in a time where all events are being held virtually. April Burks is joined by Antoinette Minor, Founder and CEO of TYP Social Media Co. Antoinette is a social media strategist and digital marketer. Antoinette Minor’s goal is to facilitate in her client’s role in inspiring and influencing their audience while also increasing their growth and opportunities. In today’s episode, we discuss COVID-19’s effect on social media’s role in event planning and the importance of digging deep into the message surrounding your event. April and Antoinette offer tips and insights on when you should start promoting your event on social media as well as some of the mistakes to avoid along the way. In this episode, we discuss… [0:03] Introductions [0:52] How Antoinette is Handling COVID [3:39] When Should You Start Promoting Events on Social Media? [8:18] Platforms That Are Key in Event Promotion Success [10:11] Tackling the Email Market [13:15] Best Ticketing Platforms Available [15:48] How Social Media Promotion Has Changed Due to COVID [22:35] Considerations for Your Social Media Marketing Budget [26:10] Common Mistakes Seen When Promoting an Event [30:18] Campaigns That Are Doing Social Media Promotion Right [35:15] Fun Elements to Implement While Event Planning [38:09] Closing Thoughts [38:39] Connect with Antoinette!
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