Episode Synopsis "Secure the Bag w/Antoinette Minor"
Sponsorships play an important role in how you fund your event. April Burks and a special guest break down sponsorships and how vital maintaining connections can be for the success of your event production. April Burks is joined again by Antoinette Minor, Founder and CEO of TYP Social Media Co. Antoinette is a social media strategist and a digital marketer. Antoinette Minor’s goal is to facilitate in her client’s role in inspiring and influencing their audience while also increasing their growth and opportunities. In today’s episode, we discuss how you should start as early as possible with creating sponsor relations and some unique ideas around deliverables. April and Antoinette discuss the changes that virtual events have had on sponsorships and how you can maintain those connections for future events! In this episode, we discuss… [0:05] Introductions [0:32] How are You Doing and Diving into Your Online Presence [4:07] Having Your Ducks in a Row [6:51] How Early on Should You Pursue Sponsors? [9:52] Ideas Around Creating Deliverables to Be Sponsored [13:35] Deliverables in a Virtual Event Setting [18:50] How Do People Identify Sponsors That Fit Their Event? [24:58] What is the Best Way to Pursue Sponsors? [32:07] Sponsor Interaction During and After the Event [34:56] How to Follow and Maintain Sponsor Relationships [42:49] Connect with Antoinette!