Listen "Top Marketing Priorities for 2023"
Episode Synopsis
Get ready for some exciting changes coming your way in February! Host and Caspian Studios CEO, Ian Faison, teases what’s to come and shares his top marketing priorities for 2023.Key TakeawaysThe show’s focus will remain pipeline generation, but will have a new look - stay tuned!Ian’s 2023 marketing priorities include fighting harder to win deals and supporting sales.Another focus for Ian is having a clever first touch, and why that’s important in 2023. Quote:“We want to continue our focus, which is getting a deep dive look at how CMOs and marketing leaders think about pipeline, demand, technology, and how they spend their marketing dollars. There's going to be new branding, so stay tuned for that on February 1st.” - Ian Faison, Host and CEO at Caspian StudiosEpisode Timestamps:*(00:32) - Sneak peek at new changes coming in February*(03:08) - Ian’s top marketing priorities for 2023*(08:52) - Wrap and goodbye Sponsor:Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.LinksConnect with Ian on LinkedInLearn more about Caspian Studios Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
More episodes of the podcast Pipeline Visionaries
A CMO’s Guide to Working with the Board
16/12/2025
Are Websites Dying?
09/12/2025
How To Win in AI Search
02/12/2025
Navigating GEO and the New Search Landscape
25/11/2025
Selling What Buyers Don’t Know to Search For
18/11/2025
Why Share of Attention Beats Share of Voice
14/10/2025
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.