Part 3: Top CMOs Share Their Uncuttable Demand Gen Budget Items for 2021

04/05/2021 31 min Temporada 1 Episodio 41
Part 3: Top CMOs Share Their Uncuttable Demand Gen Budget Items for 2021

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Episode Synopsis

Every week on Demand Gen Visionaries we sit down with marketing leaders from some of the world’s largest and fastest-growing companies to uncover the demand gen strategies that have been fundamental to their skyrocketing success.In each episode, we ask our marketing-leader guests which three areas of investment are most important to their demand gen initiatives. Tune into this special mini-series to hear the budget items our CMO guests can’t live without!Find parts one and two herePart three of this special mini-series features 12 CMOs and marketing leaders from some of the world's fastest-growing companies, including:Vidya Peters, CMO, MarqetaLeela Srinivasan, CMO, SurveyMonkeyGrant Johnson, CMO, EmburseRobin Daniels, CMO, MatterportJoanie Wang, Director of Marketing, ExpensifyRachel Thornton, SVP Marketing, Amazon Web ServicesEsther Flammer, VP Demand Gen, CongaMarie Gassée, VP Growth, ConfluentLynne Capozzi, CMO, AcquiaLen Fischer, SVP Demand Gen, OktaDave Dabbah, CMO, CleverTapNaman Khan, CMO, ZeplinKey TakeawaysPaid digital became even more important as a result of the pandemicInvest in a robust MarTech stackEvents are still going strong, they just look differentSponsorDemand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.LinksFollow Ian on TwitterConnect with Ian on LinkedInFind parts one and two here Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.