This episode features an interview with Daniel Incandela, CMO at Reachdesk.  Reachdesk enables companies to deliver moments that matter at scale, globally, throughout the entire customer lifecycle. Incandela is a creative, strategic thinker, who has more than 20 years of digital and marketing industry leadership experience.In this episode, Daniel shares his insights on the role of authenticity in marketing, moments that matter at scale, and how company values tie into marketing.---“Ultimately B2B is about connecting with humans, and so it works. It works on the prospecting side, it works on the customer side. We want people associated with us to feel special and gifting does that." -Daniel Icandela, CMO, Reachdesk ---Episode Timestamps:*(02:15) - Daniel’s Role at Reachdesk*(03:23) - Segment: Trust Tree*(07:28) - Segment: The Playbook*(12:06) - Driving traffic to the key parts of your website *(17:59) - Gifting with personalization to gain customer loyalty*(20:39) - Bringing human connection to prospects*(27:22) - Segment: The Dust Up*(33:22) - Segment: Quick Hits---SponsorDemand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.LinksConnect with Daniel on LinkedInConnect with Ian on LinkedInLearn more about Reachdesk www.caspianstudios.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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