This episode features an interview with Kristi Melani, CMO at Telesign. Telesign provides continuous trust to leading global enterprises by connecting, protecting, and defending their digital identities. Kristi brings with her over 27 years of cross functional marketing experience, leading global marketing teams across demand generation, campaign creation, events, web, digital transformation and more. On this episode Kristi shares her insights into why it's important to make your website feel like a virtual concierge, why successful marketing is people-based, and the way empathy enhances marketing. ---“What are the high-value tasks that you can embed in the website? So that when you do make it there, it's useful and it's helping. I've called it the virtual concierge.” - Krisiti Melani, CMO at TeleSign---Episode Timestamps:*(03:16) - Segment: Trust Tree*(04:56) - Kristi’s role at TeleSign *(10:04) - The power of people based marketing*(13:43) - Segment: The Playbook*(16:02) - Creating thought leadership*(20:24) - Making your website feel like a virtual concierge*(33:12) - Segment: The Dust Up*(36:34) - Segment: Quick Hits---Sponsor:Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.LinksConnect with Kristi on LinkedInConnect with Ian on LinkedInLearn more about TeleSignwww.caspianstudios.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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