Dreamforce Mini-series Part 2: Reimagining B2B Events in a Digital-First World with with Kraig Swensrud, Linda Dunlap, & Dan Darcy

14/09/2021 23 min Temporada 2 Episodio 58
Dreamforce Mini-series Part 2: Reimagining B2B Events in a Digital-First World with with Kraig Swensrud, Linda Dunlap, & Dan Darcy

Listen "Dreamforce Mini-series Part 2: Reimagining B2B Events in a Digital-First World with with Kraig Swensrud, Linda Dunlap, & Dan Darcy"

Episode Synopsis

“My hires this year have not come from the event world. They've all come from the broadcast production world so that we can understand how to keep curating products that are going to be engaging to our viewers. We take that concept of ‘we've come here to tell a story.’ So we have to take advantage of all the tools and best practices out there in storytelling. And that means that we're not borrowing from the events world, we're borrowing from a completely different industry.” — Linda Episode Timestamps:*(1:47) Dreamforce’s inspiration going into a hybrid world*(10:42) Hiring from different industries is a cheat code*(20:38) Dreamforce’s secret unstoppable sauce*(21:42) What to expect for the upcoming Dreamforce SponsorDemand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more. LinksConnect with Dan on LinkedInFollow Dan on TwitterConnect with Linda on LinkedIn Follow Linda on TwitterConnect with Kraig on LinkedInFollow Kraig on Twitter Follow Ian on TwitterConnect with Ian on LinkedInwww.caspianstudios.com  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.