This episode features an interview with Sarah McAuley, CMO at Paperless Parts. Paperless Parts is leading the digital transformation for custom part manufacturers. Their patented technology and proprietary geometry engine unlock insights that enable job shop manufacturers to modernize and grow their business. Sarah has 20 years of experience building and managing world-class marketing organizations, accelerating ARR growth, and shaping and defining new software categories. On this episode Sarah shares her insights into how customer satisfaction drives word-of-mouth, improving customer loyalty with impactful engagement, and creating customer champions.---“Our customers are way better salespeople for us, than we are. They come to the table with so much credibility and real-world experience around what it’s like to change the way you’ve been operating. So I look for different ways to incentivize that behavior.” - Sarah McAuley, CMO, Paperless Parts---Episode Timestamps:*(02:55) - Sarah’s role at Paperless Parts*(03:32) - Segment: Trust Tree*(11:50) - Understanding your customer personas and their pain points*(17:56) - Segment: The Playbook*(19:14) - Identifying how your customers are consuming information*(23:34) - How customer satisfaction drives word-of-mouth*(31:01) - Segment: The Dust Up*(34:44) - Segment: Quick Hits---Sponsor:Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.---LinksConnect with Sarah on LinkedInConnect with Ian on LinkedInLearn more about Paperless Partswww.caspianstudios.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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