In this episode of Physics of Gamification, we explore the quantum phenomenon of entanglement — and how a user’s sense of identity can become deeply linked to the systems they interact with. When users define their roles, choose missions, and see themselves reflected in the experience, something profound happens: emotional entanglement.You’ll hear real-world examples, contrast cases, and design tactics to help your system go beyond surface-level interaction — and start building meaningful, identity-driven engagement.Whether you’re designing gamification systems or building anything meant to last, this episode will challenge how you think about personalization, progression, and belonging.Topics include:– What quantum entanglement really is — and how it maps to human behavior– The difference between personalization and emotional resonance– How systems can reflect identity in subtle but powerful ways– A listener challenge to audit your own product or platform

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