003 – The Momentum Myth: How Language Fuels or Fails User Flow

Physics of Gamification
22/04/2025 5 min Temporada 1 Episodio 3

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Episode Synopsis

In this episode, we explore how Newton’s Second Law explains user momentum — and why poor wording in UX is the biggest friction point. From onboarding disasters to copy that kills flow, Hakan breaks down how better language keeps users moving.

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