In this podcast episode, Paul Simms, CEO of Impatient Health, discusses the need for pharma companies to be more innovative and ambitious in serving patients. Simms explains that traditional sales force effectiveness routes are no longer sufficient and that successful sales strategies must involve a more medically aware sales force, better quality conversations with physicians, and a focus on where physicians want to be, which may not always be in branded efforts. Join us as we explore how the pharmaceutical industry can revolutionize its sales strategies to better serve patients and meet the demands of the modern world.

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