What to Do If Your Brand Is Not Being Picked Up — And How Long Recovery Takes | Ep. 20

23/07/2025 10 min Temporada 1 Episodio 20
What to Do If Your Brand Is Not Being Picked Up — And How Long Recovery Takes | Ep. 20

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Episode Synopsis

Nothing stinks quite like realizing your brand isn’t showing up in Google’s AI Overview, ChatGPT answers, or Perplexity snippets while competitors bask in the glory. In this solo session of Performance SEO Unpacked, host Ruchi Pardal strips away the mystery and lays out why AI engines ignore some brands and how to win back visibility. Drawing on trusted-source signals, knowledge graphs, third-party mentions, schema markup, and crawl health, she shows that recovery is less about quick tricks and more about rebuilding trust—typically a 60- to 80-day journey. Listen in for crisp action items that turn “missing” into “recommended.”ㅤWhat We CoverWhy weak entity recognition leaves brands outside the AI conversationThe power of third-party mentions on sites like Wikipedia, G2, and high-quality media—far beyond classic backlinkingHow thin or fragmented content, duplicate URLs, and poor formatting crumble under AI summarizationFixing a broken or missing schema setup so engines read product pages, blog posts, and team bios correctlyAuditing crawl budget, server speed, canonical signals, and rendering to keep doors wide open for botsWriting niche-specific prompts to test whether AI tools already recommend (or ignore) your brandUsing IndexNow and Bing’s network to speed fresh updates into the AI ecosystemSetting realistic expectations: rebuilding system-level trust takes persistence, not panicㅤResources MentionedGoogle AI OverviewChatGPTPerplexityWikipediaG2IndexNowBingㅤResultFirst: Visit for more SEO tips and strategies. (https://www.resultfirst.com)Connect with Ruchi Pardal on LinkedIn for a conversation about SEOㅤIf you enjoyed today’s episode and found valuable insights for your business, be sure to subscribe to Performance SEO Unpacked for more expert discussions. Don’t forget to leave a review and share this episode with your team or fellow marketers! Let’s keep the conversation going—connect with us on LinkedIn and join the community of enterprise SEO enthusiasts.

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