How can you make public relations measurable? Numbers are a powerful way to demonstrate the value of PR and negotiate for a higher budget… But is there a way to track PR numbers in the same way you can with digital marketing? My guest Travis Murdock is the US general manager at Sonus PR, a B2B agency focused on cutting-edge tech.  With 25 years of tech experience in B2B and consumer companies, Travis is on a mission to help entrepreneurs build their brands and tell their stories—and in this episode, he’ll share his expertise with you.

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