Bill Williams | Consumer Information vs Insight

Performance Delivered
25/10/2023 31 min Episodio 166
Bill Williams | Consumer Information vs Insight

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Episode Synopsis


How can you separate consumer information from insight?Bill Williams is here to share his perspective on how agencies can better understand consumers.Bill is the Director of Client Services at The Miller Group, a woman-owned, creatively-led, strategically-driven digital advertising and marketing agency.He’ll cover:The importance of asking “why”Root cause analysisWhy data is a commodity, but insights are preciousWhy briefs are crucialAnd more

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