Can artificial intelligence be creative… be original? Could AI come up with effective marketing?Those are the big questions that Bant Breen, founder of reputation management firm Qnary, studies.He says too many people in business – and marketing in particular – lack a true understanding of what AI is… and what it’s capable of. Not to mention the key ways it’s used in marketing already and the potential it has to impact the industry in the near future.Bant maintains that too many executives are dismissive of AI and machine learning and its potential to change the face of marketing and business. We talk about the latest developments in this field, as well as…How a machine might replace a marketing executiveWhy AI is way beyond chatbotsHow machine learning and AI are the same… and differentThe surprising uses of AI in advertising you probably missedAnd more

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