In this episode, we’re debunking MQL and SQL goals and why marketing teams focus on revenue.My guest Amber Kemmis is the COO at Instrumental Group, a digital marketing and sales innovation agency. Amber is an inbound growth marketing leader with a passion for people, processes, psychology, and driving revenue growth. She’s here to share her marketing expertise, including:Why clients shouldn’t focus on SQLHow consumer behavior is changingWhy you need to start benchmarking betterHow to identify high-quality leadsThe difference between a goal and a KPISales & marketing alignment And more

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