In this episode of Perfectly Blended, Tonya and her guest Shelby Clement discuss Shelby's journey from a corporate marketing role in the oil and gas industry to becoming a successful entrepreneur in digital marketing. They explore themes of risk-taking, authenticity in social media, the importance of self-care to prevent burnout, and strategies for effective content creation. Shelby shares her insights on navigating the challenges of entrepreneurship while maintaining a healthy work-life balance and the significance of personal branding. The conversation also highlights an upcoming marketing event that promises to elevate attendees' marketing strategies.Love y'all. Please, If this episode spoke to you, I would love it if you'd write Perfectly Blended a review.  Let me know what you liked best. Connect with me below, be sure to follow, like, share, tag and download.Social Media:IG: @tonyaraybonFB: @TonyaRaybonLI: @Tonya RaybonTakeawaysShelby transitioned from a corporate job in oil and gas to digital marketing.She emphasizes the importance of taking risks in entrepreneurship.Authenticity is key in social media marketing.Self-care is crucial to prevent burnout.Scheduling personal time is essential for maintaining balance.You are your own competition in business.Burnout can happen even when living your dream.Social media strategies should focus on relatability and humanization.Content creation should be fun and authentic.Networking and events can significantly enhance marketing knowledge.You can find Shelby at:https://www.instagram.com/itsshelbyclement?igsh=NHE2ZHVyOTZyeWs4https://www.instagram.com/itsdgml?igsh=MXZoNHFrZTczMXRqNA==

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