Today's episode was inspired by a client of mine who asked, "so how do I tell people what they're going to get when they sign up for my email list?" ----- when she's in a super dynamic and exciting period of testing, discovery, growth, and change!I took this question - about how to marry creativity/freedom/experimentation/play with the consistency and clear messaging we're craving on the business side - to my colleagues and advisors. What emerged are four insights shared in today's episode. Reach out any time: www.allegrastein.com/contactCheck out Misfit to Maverick: www.misfittomaverick.com--- Send in a voice message: https://podcasters.spotify.com/pod/show/youmapwithallegra/messageConnect with Allegra on LinkedIn or send a direct note here.Podcast Cover Art: Catherine FergusonSound Mixing support: Cameron SteinTheme Song - I Am a Tiger by Buttercup

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