Unless you’re living completely off the grid (in which case you wouldn’t be reading this email) you’ve been hearing a lot about artificial intelligence (AI) – some of it fascinating and some of it downright terrifying.  In this podcast Art and Sue talk with Melinda Byerley, founder and CEO of Fiddlehead Marketing and an experienced marketing analytics leader.  Earlier this year, her clients urged her to expand her practice to include AI and she has a uniquely practical approach to the topic that we knew would be of interest to our listeners.  Tune in while we talk about: 
- AI is nothing new, but the landscape is changing.
- Beware of “hallucinations”.  Fact-checking AI is critical.
- Talk to AI as if it’s human, but remember that it’s not.
- How to prepare your business to address legal, ethical, and privacy issues. 
Melinda has created a page for our listeners on which she offers up tools and information to help you make the most of your experience with artificial intelligence – fiddleheadhq.com/stm.  Check it out!

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