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Listen "Simon Barbato - Be a Brand Leader"
Episode Synopsis
Today I'm joined by Simon Barbato, who founded Mr B & Friends a leading brand agency who's created awesome brands for companies on the £100m journey.We speak about what is a brand and how to use it to achieve your business vision.Key Learnings:Accelerate your growth by being a brand leader in your categoryCan you distil your brand into one organising thought?The 4 stages of brand evolution - identity, product proposition, experience and content2 speed strategy: some budget on brand building, some to brand activationMore from James: Connect with James on LinkedIn or at peer-effect.com
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