"78% of salespeople miss their sales targets. That means your entire revenue forecast is riding on just 22% of your team."That's the brutal reality Matt Milligan discovered after spending years in go-to-market transformation – and it's what drove him to build Uhubs, a company that's now helping teams achieve 83% increases in revenue per head.In today's episode, I'm joined by Matt Milligan, CEO and Co-founder of Uhubs, Forbes 30 Under 30 honouree, and former professional golfer. After playing on the IGT tour in South Africa, Matt moved into consulting at EY, where he built their startup network and observed the massive gaps in how companies hire, enable, and manage their sales teams. His solution? Combine quantitative data, qualitative assessments, and call recording analysis to identify what actually separates high performers from the rest – then use AI to create roadmaps that close the gap.Together we unpack:Why relying on Salesforce dashboards alone misses the human component driving performanceHow first-time managers are the single greatest point of failure in most organisationsWhy managers spend all their time with underperformers (and how that kills your A players)The three data sources you need to truly understand what makes your best sellers greatWhy gut-feel hiring is killing your growth (and what to do instead)👆 If you're a founder struggling to scale your GTM team, wondering why most of your sellers underperform, or trying to figure out where to invest your training budget, this conversation will give you a framework for driving real performance improvement.About Matt MilliganMatt Milligan is the CEO and Co-founder of Uhubs, a company helping revenue leaders identify and close performance gaps in their go-to-market teams. After a season as a professional golfer on the IGT tour in South Africa, Matt moved into consulting at EY where he built their startup network and cut his teeth on sales and go-to-market transformation. Recognised in Forbes 30 Under 30 and with Uhubs named Rising Star at London Tech Week, Matt has spent five years proving that you can use data and assessment to help companies achieve up to 83% increases in revenue per head.Connect with Matt Milligan on LinkedIn: https://www.linkedin.com/in/matt-milligan/More from James: Connect with James on LinkedIn or at peer-effect.com

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