Imagine a simple observation in a Starbucks queue changing the trajectory of your entire career.In this episode of Peer Effect, we delve into the mind of Alex Nocifera. Alex's entrepreneurial journey started back in 2005, with the inception of his first venture, Ripple TV. Almost 20 years and four tech companies later, Alex is now leading LOMA, pioneering new ways to integrate digital strategies into physical locations to redefine customer engagement.Together, we explore:How Alex's approach to local advertising has reshaped multi-location brand interactions.Techniques for assembling and nurturing a team that shares your vision and drives business forward.Alex shares his strategies for balancing innovation with practical execution to ensure business resilience and growth.For more practical insights, follow Alex Nocifera on LinkedIn!More from James: Connect with James on LinkedIn or at peer-effect.com

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