Rajeev is a 3x CEO, has had 3 exits and is now an author with his book, Chase Greatness. In times of crisis, how do you support someone? This is a question that we come up against a few times in this week’s episode. Rajeev has been a founder through a recession and the pandemic. And during both those times, he was able to stick to his core values and by them. But after being asked what his personal why was, and not really knowing what it was, he was prompted to deep dive and find out.In this episode, we talk about how Rajeev’s personal “why” framework plays out in life, and what it means for him. We discussThe primary role of empathy in entrepreneurshipThe difference between luck and timing for successThe importance of having that personal whyTackling hard situations face onRajeev’s authorship has allowed him to summarise his experience and approach to life succinctly. More from James: Connect with James on LinkedIn or at peer-effect.com

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