Today I'm joined by James O’Donnell, Commercial Director of Social Ink, the social media marketing company that helps CEOs and businesses create stories online through social media and building communities.We speak about why you should be creating authentic content that shares your story.Key Learnings:People love hearing stories. Content that is story-based gets on average three times as many views and twice as many interactions.Just jump in. Don't let the need for perfection stop you startingUse "pillar content" to focus your message so you can be passionate AND relevant to your businessMore from James: Connect with James on LinkedIn or at peer-effect.com

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