5 Minute Coaching: Sunk Cost Fallacy

Peer Effect
29/06/2022 5 min Temporada 2
5 Minute Coaching: Sunk Cost Fallacy

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Episode Synopsis

On last week's episode, Tara, the founder of BuyMeOnce, shared her own experience with the sunk cost trap. Today, we're gonna drill down into what it is, why we fall into it and how to avoid it when you've already plowed time, money, effort, blood, sweat, and tears into a business project that just isn't working.More from James: Connect with James on LinkedIn or at peer-effect.com

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