SummaryIn this conversation, Bob Witkow shares his journey as a founder in the medical technology space, particularly focusing on his company Emet Surgical. He discusses his transition from a successful sales manager to a startup founder, the challenges and pivots faced in developing their product, and the importance of asking questions in the innovation process. Bob emphasizes the significance of building a strong advisory board, the unique approach to their software solution, and the impact of their technology on surgical precision. He also reflects on the personal motivations driving his work, including his experiences with cancer, and shares insights on company building, hiring, and navigating international markets.Chapters00:00 Introduction to Bob Witkow and Denver's Ecosystem02:51 The Origin Story of A Med Surgical06:02 The Pivot from Hardware to Software09:10 Building the Software Solution12:09 The Enhanced Surgical Precision System15:04 Challenges and Innovations in Surgery17:54 Company Building Philosophy and Strategies20:51 Recent Wins and Future Goals23:44 Hiring and Team Dynamics26:47 International Market Insights29:35 Personal Peaks and Motivations

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