In this episode of the Peaking Podcast, host Bryan Mikolaitis interviews Helly Shaw, co-founder and CTO of Approval AI, a startup revolutionizing the mortgage industry through AI-powered automation. Helly shares her journey from working at Google and Goldman Sachs to founding Approval AI, driven by personal frustrations with the mortgage process. The conversation delves into the challenges of building a startup, the importance of user engagement, and the balance between automation and human interaction. Helly also discusses her experiences with Y Combinator, the impact of her identity as an immigrant and woman in tech, and her predictions for the future of home buying and financial services.Sound bites"We applied to YC with just an idea, got in.""We want to talk to our first thousand users.""Our AI agent has its own persona."Chapters00:00 Introduction to Helly Shaw and Approval AI02:09 The Birth of Approval AI: A Personal Journey06:52 Challenges in Building Approval AI10:31 User Engagement and Content Marketing Strategy12:01 The Human Touch in an Automated World14:09 Experiences with Y Combinator17:15 Leveraging Corporate Experience for Startup Success21:08 Navigating Identity as an Immigrant and Woman in Tech24:34 The Future of AI in Financial Services25:50 Plans for Team Expansion and Automation28:02 Predictions for the Future of Home Buying29:59 Favorite Tech Tools and Closing RemarksLearn more at https://www.getapproval.ai/

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