The process for producing inspired print projects is a compilation of many things. It’s paper selection, brand messaging, techniques and design, to name a few. Join us as we talk with Jill DiNicolantonio, Director of Creative and Brand Engagement for Millcraft and Parse & Parcel’s founder. Jill, a self-professed paper enthusiast, is intimately familiar with the superpower of print and has worked with many creatives and print representatives to help them figure out the best paper options for their print projects. You Don’t Want to Miss:How to pick the right paper for your print projects Understanding how graphic design, paper and print production work together to get the best resultsThe differences between coated and uncoated paperHow to save money on your print projectsHow to partner with your printer How to use a swatchbookThe best resources for graphic designersQuotes from this Episode: “It’s what I've done my entire career, which is helping to educate and empower creatives to make paper a part of their print design process.”“A great printer partner is invaluable. But the designer needs to take ownership and understand the different aspects of paper and print production in order for their piece to turn out the way they've intended.”“Paper is hugely powerful in helping to extend the brand message. When we talk about paper attributes, most people think color first, but I say go deeper  and start to think about the tactile experience of paper. And that's really where you get into finishes and things like opacity, but how does that paper feel? There's a way where you can subtly impart some design nuance and brand messaging into the print piece through your choice of paper.”Resources:Visit Millcraft for mock-ups or samples. Visit Parse & Parcel for paper resources to inspire creative print design. Download the “How to Read a Swatchbook” Guide. Request your complimentary subscription to Paper Matters magazineVisit paper.domtar.com for our blog, request print promotions and much moreFollow us on Facebook, Instagram, LinkedIn or Twitter

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