Today’s Guests are Chris Cook & Audra Nebolini, ACDs at CBX. Here's what we discuss and what you can learn more about:

Packaging design strategy, what it's like in a major brand strategy session
Setting benchmarks for success
How brands can communicate purpose using design cues on shelf

We discuss how you can take a brand like Clorox who previously was seen as an under the sink product with skull and crossbones for its ability to kill everything and creating a 180 degree turn in the consumer’s perception of purpose.
Listen to how packaging and design influences consumers to embrace Clorox today for the safety it delivers.
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Connect with Guests:
Audra Nebolini on LinkedIn
Chris Cook on LinkedIn
Learn more about CBX online
Connect with Evelio Mattos on LinkedIn
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Evelio's number one hidden packaging design productivity hack (shhh nobody looks here so you're the only one I'm telling)

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