Listen "Forget Your Niche: How to Find and "Own Your Expertise" to Stand Out In Your Industry with Humaira Akhter"
Episode Synopsis
Do you struggle with the pressure to niche down, feeling like you’re supposed to be an expert in just one area? You’re not alone. Many high-level professionals wrestle with "expert syndrome," doubting their expertise and sticking to what feels safe.Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal branding roadmap to help you gain clarity, confidence, and a clear path to growing your influence and impact.L: Launch Your Vision – Lead with clear intention and purposeA: Assert Your Difference – Define what uniquely sets you apartN: Navigate Your Presence – Shape your personal brand foundationE: Elevate Your Authority – Grow impact and influence with publicityThis week, we're detailing "A-Assert Your Difference" with host Michelle B Griffin and expert guest Humaira Akhter for a real-talk discussion where we debunk the myths that hold many of us back.We'll share stories of leaders who grew from their focused beginnings into broad, influential figures. We’ll also address the challenges of "expert syndrome" and how you can harness your diverse skills and passions to build a unique and powerful personal brand.Whether you're just starting or looking to expand your reach, this conversation will give you the insights and inspiration you need to claim your expertise confidently. Embrace the power of your multifaceted talents without being boxed in or held back by the cliche advice.ABOUT MICHELLE B. GRIFFINMichelle is a personal branding speaker, author, and podcaster who empowers professionals—especially women in business—to become visible and top of mind with personal branding to Own Your Lane™ for next-level opportunities.ABOUT HUMAIRA AKHTERWith over two decades of experience in corporate branding and marketing, Humaira Akhter is a seasoned Growth Strategist. From small startups to multi-million-dollar proposals, Humaira has honed her expertise in design, branding, and streamlining digital/print assets.Humaira's WebsiteConnect With Humaira on LinkedInOwn Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn
More episodes of the podcast Own Your Lane™ - Personal Branding & PR for Experts
How We're Using LinkedIn To Grow Our Authority (Even If Reach is Down) - Steal Our Best Strategies
29/07/2025
How To Get Your Thought Leadership/Business Book Out Into the World with Emily Crookston, PhD
28/02/2025