Want to build authority and get visible using video? As an expert ready to put yourself out there on YouTube, yet may feel stuck in overthinking or perfectionism, this is your step-by-step beginner’s guide.In this week's episode, host Michelle B. Griffin is joined by Vicki O’Neill, CEO of KenKay Marketing and YouTube strategist, who shares how she went from hiding behind her mom’s leg as a shy child to now teaching others how to confidently grow their brand and visibility using YouTube.In this episode, we cover: 00:00 – Welcome + why video is your next best move03:20 – Vicki’s story: From introvert to YouTube authority06:45 – The mindset shift that helped her stop hiding08:50 – Why YouTube is a powerful platform for experts12:15 – First steps: Strategy + research (without overthinking!)15:40 – The danger of perfectionism and how to overcome it19:00 – Creating a realistic content plan (and sticking with it)22:45 – The power of consistency and content batching26:00 – Tools + tech you need to get started (spoiler: it’s simple)30:00 – Finding video topics that attract the right audience36:10 – Staying motivated, specific, and in your own lane40:00 – Key takeaways + how to connect with VickiWhether you're just getting started or looking to be more consistent, Vicki shares practical advice, personal stories, and powerful encouragement to help you own your brilliance and show up boldly on YouTube.Own Your Lane® Recognition RoadmapEach episode of the podcast highlights one of the four steps of the Own Your L.A.N.E.® Recognition Roadmap, and today we focus on Elevating Your Authority by using YouTube to be seen, known, and trusted as a leading voice in your niche.✨ L: Launch Your Vision – Follow the pull toward a deeper purpose✨ A: Articulate Your Difference – Define your positioning in a crowded space✨ N: Navigate Your Brand – Shape and share your brand online and offline✨ E: Elevate Your Authority – Establish trust with audiences and open new doorsLINNKS • Connect with Vicki O’Neill on LinkedIn: https://www.linkedin.com/in/vickioneill • Free personal brand resources: https://michellebgriffin.com🎙️Be sure to like, subscribe, and hit the bell for weekly episodes that help you get visible, build your brand, and Own Your Lane.®Own Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn

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