#86 Oh damn, do we have one for y’all today. The crew gets the chance to talk to the president of Wisconsin Brewing, Paul Verdu. But, that’s just the starting point.    Paul Verdu is a beer guy. And when we say, beer guy check this out.    🍺 VP Brand Marketing, Constellation Brands 🍺 President, SABMiller  🍺 Interim President, St. Archer Brewing Company 🍺 Vice President Sales and Marketing, Tenth and Blake Beer Company   When we say, this guy knows beer. He friggin’ knows beer. He has worked in and South Africa, Canada, and, of course, the good ole USA.  Kurt and Pat couldn’t wait to sit down with Paul to hear his story.    And holy sh*t does he deliver.    One of the best parts is hearing his take on building underdog brands! Hint it’s all about the emotional appeal. And how to deal with “wicked problems.”    Grab a couple of pints – you’re going to need ‘em.    Check out Lake Louie Brewing.  Reach out to Paul at: https://www.linkedin.com/in/paul-verdu-0a9b0b2/   Want more Kurt and Pat? Yeah, ya do:    ✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/ ✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/   🍺 Paul’s Pint: Warp Speed, Lake Louie Brewing 🍺 Kurt’s Pint: Badger Club Amber, Lake Louie Brewing 🍺 Pat’s Pint: Yankee IPA, Lake Louie Brewing   Don’t forget to like and leave a comment. That’s the energy that powers this supertanker! Want more insights into marketing? Take a look at our full lineup.

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