#78 Look who we have “in studio” with us today: Andy Crestodina. For those of you that don’t Andy –  y’all are missing out.    Andy is the CMO and co-founder of Orbit Media Studios—an award-winning, Chicago-based web design and development agency.    Andy is a prolific writer, speaker, and thought leader on the subject of content marketing. He has over 42,000 followers on LinkedIn. Plus, Andy is a genuinely nice guy.    We loved our time with him and walked away with a head full of knowledge. Here’s what to you’ll want to listen for:    🔥How he got into content marketing and how his approach can still work today 🔥How he produces massive amounts of content 🔥The importance of staying close to the customer – Andy calls it Sales and Service  🔥His take on repurposing content 🔥The difference between content marketing and advertising – the pros and cons  🔥His take and insights on AI  🔥How to add more humanity to your marketing    What makes Andy soooo good, is his willingness to share his knowledge with others. As he points out, he spends a lot of time educating others on the craft of marketing. And we are all better off because of him. Thanks, for being on the pod, Andy!   Read Andy’s book: Content Chemistry 6th Edition.  Follow him on LinkedIn at https://www.linkedin.com/in/andycrestodina/ ✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/ ✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/     🍺 Andy’s Pint: Great Lakes Brewing, Edmund Fitzgerald 🍺 Kurt’s Pint: Modelo  🍺 Pat’s Pint: Wisconsin Brewing, Yankee IPA   Don’t forget to like and leave a comment. That’s the energy that powers this supertanker! Want more insights into marketing? Take a look at our full lineup.

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