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Listen "5: Jo Redfern: every sport, everywhere, all at once"
Episode Synopsis
In another conversation about sport and younger audiences, Futrhood Media founder and digital media strategist Jo Redfern lays out the demands of multi-platform storytelling across channels such as YouTube, TikTok and Roblox.
Redfern – the former Head of Brand for BBC Children’s and Education who has since advised sports bodies including the Premier League and the R&A – also discusses what sport can learn about audience outreach from kids’ series like Bluey, the creator mindset, and the unexplored power of animation.
Outlines is a 26 Forty original and is presented, produced and edited by Eoin Connolly.
Instagram: @outlines_podcast
Threads: @outlines_podcast
Bluesky: @outlinespodcast.bsky.social
TikTok: @outlines.podcast
Theme music from Upbeat: Crush - Kaleidoscope
Redfern – the former Head of Brand for BBC Children’s and Education who has since advised sports bodies including the Premier League and the R&A – also discusses what sport can learn about audience outreach from kids’ series like Bluey, the creator mindset, and the unexplored power of animation.
Outlines is a 26 Forty original and is presented, produced and edited by Eoin Connolly.
Instagram: @outlines_podcast
Threads: @outlines_podcast
Bluesky: @outlinespodcast.bsky.social
TikTok: @outlines.podcast
Theme music from Upbeat: Crush - Kaleidoscope
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