In a world full of professional athletes in all sports, it can be hard to stand out from the rest. Athletes have been constantly moving towards self-promotion on social media as a way to update their fans on their lives, interact with them on a more personal level, as well as reach out to potential new fans. Pro skier and pro mountain biker, KC Deane, was part of a group to use social media early on as a way to promote themselves …. he has built a solid following for himself with around 36,000 Instagram followers. In today’s podcast, we talk to KC about what it takes to stand out and how he balances a pro ski career, pro bike career, managing all his contracts, and squeezing in a personal life when he can. Check out a few highlights from the interview, and be sure to listen to the podcast for more juicy details on KC’s life.

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