Did you know that local charm can be your ticket to global markets? In part two of this two-episode series, I sat down again with Paul Ruppert, an international strategy consultant, to discuss how rural American companies can craft compelling stories around their unique products. These narratives resonate not only domestically but internationally. It's fascinating how a local advantage can become a global phenomenon! Listen in to hear how Paul leveraged demographic insights and shed a light on the role of artificial intelligence in streamlining operations from customer care to conversational commerce.

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