In this episode, Joseph Lewin interviews Andy Rogers, VP of Business Development at Key Tech. They discuss strategies and tactics for building deeper relationships with ideal customers, with a focus on being interested, being interesting, and establishing common ground. Andy shares stories of successful relationship-building that have led to long-term business partnerships.Key Takeaways:- Building relationships starts with being genuinely interested in the customer as a person (00:00:33)- Do your homework like you're going on a date to determine shared interests/experiences (00:00:33)- Position your offering or services as interesting and compelling (00:02:01)  - Find common interests with the customer to build rapport (00:03:04)- Share stories around lessons learned and successes to create interesting content customers can share (00:10:33)- Nurture your network and build community around your brand (00:19:44)Guest Bio: Andy Rogers is the VP of Business Development at Key Tech, a product development firm focused on bringing innovative medical devices and combination products to market. He transitioned from engineering to a sales and marketing role at Key Tech and has over a decade of experience in relationship-building within the MedTech industry.  Company Bio:Key Tech is a full-service product development firm in Massachusetts that specializes in engineering, prototyping, and process automation solutions for medical device companies. Founded in 1996, Key Tech now has over 75 employees.Key Quotes:"If you're not interested in them as a person or what they're doing, you're in the wrong job. Like, just flat out you have to be interested in that person." (00:01:09)

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