Our season finale!From hating school to leading one of Scotland’s most respected digital product companies. In this episode of ORRJO Unscripted, we sit down with Ross Wilson, CEO of Vidatec, a company building digital experiences, mobile apps, and AI-led platforms for global brands like Heineken, St James’s Place, TUI, Couch to 5K, and more.Ross walks us through an incredible journey, from being uninspired at school, to discovering a love for business, to spending 17 years at Insights before stepping into tech leadership and eventually acquiring Vidatec in a management buyout.Across the episode, Ross shares a refreshingly honest perspective on:🚀 Leadership & ScalingThe reality of running a tech business , from the highs of growth to the burnout momentsWhy leaders must slow down in order to scale fasterCreating space for his team to think, challenge, own decisions and growThe real pressure of driving innovation while keeping the business steady🤖 AI, Digital Transformation & StrategyWhy most companies adopt AI for the wrong reasonsHow to find the real use cases before throwing tools at problemsThe importance of “playfulness” when experimenting with new technologyGovernance and the cultural shift required for successful AI adoption📱 Vidatec’s Mission & The FutureThe lessons learned from building behaviour-changing apps like Couch to 5KHow Vidatec integrates research, UX, AI and behavioural psychologyThe launch of their new employee-experience platformWhy he believes Scotland has untapped entrepreneurial potential💬 Personal Journey & MindsetHandling the stress of an eight-month MBOWhy changing environment (even working abroad) has become vital for clarityThe truth about late nights, uncertainty, and the parts of leadership no one seesWhy there’s no perfect time to start a businessIf you’re into tech, AI, leadership, product development, or Scottish scale-up stories, his is a standout episode packed with wisdom, honesty, and big lessons.

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