In this episode of ORRJO Unscripted, we sit down with Liam Ackerman, Director of Sales at LIV Golf, to unpack how his time in the military shaped his leadership style, and how he went on to lead global ticketing and hospitality for one of the most talked-about brands in modern sport. We get into: The mindset shift from army life to commercial sportHow LIV Golf is approaching growth, fan experience, and hospitality differentlyWhat it takes to build a ticketing strategy across continentsThe power of structure, pressure, and adaptability in leadershipLessons learned from fast-moving, high-stakes rolesWhether you’re in business, sport, leadership—or just curious about life behind the LIV Golf brand—this one’s full of insight, honesty and sharp takeaways.

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