Raised in Santa Ana, Tricia earned a full-tuition scholarship to USC and learned sales the hard way at Xerox. With her husband, she launched what became C3 Tech (Client-Centric Consulting), now a Santa Ana–based leader in copier repair, dark web protection, and managed IT. Tricia opens up about building the company while raising three kids, sweating through the scary seasons, and why service beats size.
We dig into:


Turning world-class sales training into entrepreneurial momentum


Building a business at night while keeping a day job—and when to leap


The 9/11 reset, the 2008 pivot, and breaking from a big manufacturer to control the customer experience


Hiring for character, keeping culture strong, and learning from mis-hires


Winning a multi-year County of Orange copier/printer contract covering 1,000+ devices—and outperforming billion-dollar rivals


Running a business as a married team (EOS, complementary strengths, and boundaries)


Giving back: AMAC, Working Wardrobes, USC Latino Alumni, and more


What’s next: succession planning, health, family milestones, and making space for life


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